FRUIT OF THE DOOMED: THE FIRST COLLECTION was launched at FV (Fruit and Vegetables) and keeping it casual on Thanon Songwat in Yaowarat
(China Town) with our dear friend “O” having directed our film; we styled an ambiience and vibe that celebrated the vibrant people and bumpin open-bar party
to launch this thing.

After having spent an excruciating amount of time designing and building the TUA HEA (motherfucker) balancing the air intake to combustion ratio, we wanted to see what kind of
speeds she could reach before the driver pussied out or before the engine would explode.

Pushing the perceived notion of the boundaries to our previous builds, we wanted to do something different and base the entirety of the build on one purpose: the
aesthetics. We built it because we could! The imagined shape was literally taken and translated to the real thing in little over a month.

We wanted to collaborate with an established Thai brand with a strong heritage and when the opportunity presented itself with Lotus Arts de Vivre, we chased it all the way. In this part of the world, Lotus Arts de Vivre is synonymous with extravagance and exclusivity;
one of the oldest family-owned lifestyle brands in Asia.

When we first started out building motorcycles before all this had become a business, it was only really done for our own riding pleasure and as an artistic escape to create. A good DOP friend
had taken notice of our nonchalant attitude and junk yard styling and ran by us a tit for tat proposition.

Taking someone’s hard earned cash for a commissioned project can be a pretty daunting experience. Now all of a sudden the parameters of the game have changed. It’s no
longer about building something for the trials and tribulations of your own motorized spirit but unforeseen variables like “being creative as a job” really vibrate deep within your
bones to swing hard and knock it out of the park.