Part I : The Discovery
You weren’t meant to see this.

DOK MAI JAO

The sacred and the absurd have always occupied the same space.

DOK MAI JAO stands between the mountain and the sea, where harmony is restored.

Between belief and fiction, the distinction becomes irrelevant.

Art Film for SILVER & GOLD GOLF 

MAEWKHOO expanded into the world of golf with its first collection, accompanied by an art film titled Phantom Swing. The film explores the golfer’s quiet obsession with the perfect swing, revealing a compulsion that transcends time and place. Wherever they are, whenever the moment strikes, the swing is never far from mind.

The Night Golfer : Maewkhoo golf drop2 

Night Golfer is the second MAEWKHOO Golf drop, inspired by Thailand’s flowers and wildlife after dark.

The collection features 3 designs:

1. Night Golfer

A 100% cotton polo with Thai flowers and wildlife.

2. Dream Escape

A dreamlike bird’s eye view of the golf course made by 100% cotton

3. E’Kwai

A modern composition of water buffalo found in Thailand’s rice fields.

Classic golf silhouettes meet bold, contemporary artwork in a collection that feels distinctly MAEWKHOO.

MAEWKHOO x ISSARA ESTATES :
A Celebration Through Design

MAEWKHOO brought its creative vision beyond fashion through a collaboration with ISSARA ESTATES, transforming the wine experience into a complete visual journey.

From the wine label and event atmosphere to exclusive merchandise, MAEWKHOO developed a visual identity inspired by Thai culture, traditional art, and contemporary storytelling.

The collaboration also features exclusive vintage Americana blank T-shirts and caps, designed with MAEWKHOO’s signature language for ISSARA Winery — turning the celebration into a wearable memory.

A collaboration where design, culture, and the spirit of gathering come together.

THAISTICK × MAEWKHOO : A Twisted Interpretation of Thai Cultivation

 In this collaboration, Thaistick, recognized for its mindful cultivation and wellness focused Thai GACP standards, partners with MAEWKHOO to bring its core identity into a new visual form.

 Drawing from Thaistick’s origins, operations, and philosophy, MAEWKHOO brings these narratives out through a newly developed logo and a series of Thai twisted paintings. The works are playful yet critical reflections of contemporary society, while remaining deeply rooted in Thai culture.

 More than standalone visuals, these artworks are created as foundational assets, ready to be brought out further into future products and experiences.

MAEWKHOO GOLF is an alter-ego brand within the MAEWKHOO universe.It stays true to the brand’s original spirit of storytelling rooted in culture and tradition,while adding a new layer of style, character, and weather-conscious design, tailored for golf.This collection blends tailoring techniques, comfortable silhouettes, and natural fabrics that work well in warm climates. At its core, it challenges the idea that golfers need to dress like traditional pros.

Please visit our pop-up at G Floor, Thaniya Shopping Center. From Now – End of May 2026

Maewkhoo designed wedding guest boxes

Featuring a Bangkok guidebook and a signature Thaiwaiian silk shirt moment.

Designed for friends arriving from around the world,

where hospitality meets indulgence.

A vision of the future, Humanity abandons a chaotic Earth, plagued by wars and decay, to settle on a new planet and begin civilization anew.

What we bring is not only technology, but the essence of who we are, our beliefs, traditions, and culture reborn and reimagined into a new way of life.

This vision comes alive on The Face Thailand Season 6 episode2, set against a lunar surface-inspired stage created with the amazing Kantana team, where every step challenges the contestants to embody

a world beyond Earth.